Rhythm and Blues (RnB):
The music genre I have chosen for my music video is Rhythm and Blues (RnB). The reason I have chose RnB as my music genre is because of the fact that it is the genre of music which I listen to on a regular basis. The main reason why I like RnB music so much is because there are many kinds of RnB music, I feel as though there are mini-genres within the genre of RnB. An example of this is that one RnB song could feature an upbeat tempo with rapping and lyrics based around money, whereas other RnB tracks would be slow and lyrics based on love.
There are many generic conventions for an RnB music video. One generic convention related to an RnB music video is money and/or expensive things. The reason for this is that the artist of an RnB song generally likes the audience to believe he/her is a wealthy person. Wealth is usually represented in an RnB video via expensive clothing/jewellery, expensive cars, big houses and to be located in a sunny and pure environment.
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